Cut

The most important of the 4Cs is cut because it has the greatest influence on a diamond’s sparkle.

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Color

The second most important of the 4Cs is color, which refers to a diamond’s lack of color. The less color, the higher the grade.

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Clarity

Often the least important of the 4Cs because the tiny imperfections are often microscopic.

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Carat

Carat

The term carat actually refers to the diamond’s total weight and not its size.

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Shape

Shape

Each diamond shape has different attributes that affect price and quality grade.

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Certification

Certification

Unbiased diamond grading reports are offered with every The Armak diamond.

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Quality

As the largest online diamond retailer, The Armak offers the largest collection of the world’s finest cut diamonds. Pre-selected for exceptional quality, the cut, color, and clarity of our loose diamonds are evaluated based on a standardized grading scale. Also, each loose diamond is accompanied by a grading report from either GIA, AGSL, or GemEx, independent diamond grading labs with stringent grading and certification guidelines.

Price Match
Guarantee

If you find a comparable GIA-graded diamond at a lower price, we’ll review to match the price.

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Diamond Upgrade
Program

We offer a lifetime diamond upgrade program on all GIA and AGSL-graded diamonds.

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Conflict Free
Diamonds

The Armak diamonds are ethically sourced with a zero-tolerance policy for conflict diamonds.

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