Cut
The most important of the 4Cs is cut because it has the greatest influence on a diamond’s sparkle.
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Color
The second most important of the 4Cs is color, which refers to a diamond’s lack of color. The less color, the higher the grade.
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Clarity
Often the least important of the 4Cs because the tiny imperfections are often microscopic.
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Carat
The term carat actually refers to the diamond’s total weight and not its size.
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Shape
Each diamond shape has different attributes that affect price and quality grade.
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Certification
Unbiased diamond grading reports are offered with every The Armak diamond.
Learn More About CertificationQuality
As the largest online diamond retailer, The Armak offers the largest collection of the world’s finest cut diamonds. Pre-selected for exceptional quality, the cut, color, and clarity of our loose diamonds are evaluated based on a standardized grading scale. Also, each loose diamond is accompanied by a grading report from either GIA, AGSL, or GemEx, independent diamond grading labs with stringent grading and certification guidelines.
Price Match
Guarantee
If you find a comparable GIA-graded diamond at a lower price, we’ll review to match the price.
Learn More About CaratDiamond Upgrade
Program
We offer a lifetime diamond upgrade program on all GIA and AGSL-graded diamonds.
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Diamonds
The Armak diamonds are ethically sourced with a zero-tolerance policy for conflict diamonds.
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